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About this pick
Rubin's book on creative work, and the spine of this conversation. He describes it as starting out as a book about how to make things and turning into one about how to be in the world.
Why it came up
- Steven names it in full and the episode returns to it throughout
- Rubin's own account of the phases of creative work
- Written as short chapters, not a start-to-finish argument
Hear it for yourself
- Diary of a CEORick Rubin: The Only Skill That Matters Now Is The One Thing AI Can Never Steal!Sep 20, 2026with Rick RubinHost
“In your book here, the creative act, a way of being, you talk about”
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