Books & Learning
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
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The Psychology of Money: Timeless lessons on wealth, greed, and happiness
Mentioned on Diary of a CEO
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About this pick
Godin recounts a friend being sent this book to explain sunk cost bias.
Why it came up
- Sent to a friend of Godin's to explain sunk cost bias
- On behaviour with money rather than maths
- The book that makes you notice what you are holding on to
Hear it for yourself
- Diary of a CEOThe Quitting Expert: Quit NOW Before AI Makes The Choice For You, This Is a Superpower! | Seth GodinAug 10, 2026Guest
“he sent me the psychology of money book”
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