This Is Marketing: You Can't Be Seen Until You Learn to See

This Is Marketing: You Can't Be Seen Until You Learn to See

Mentioned on Diary of a CEO

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About this pick

Steven says this is the book everybody hands you when you get into marketing.

Why it came up

  • The book Steven says everyone hands you when you get into marketing
  • Godin's case for picking who it is for before anything else
  • Changes what you do, not just how you describe it

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